Recommendations for Business Professionals

Recommendations for Business Professionals


This is what happens when you take something that you heard in a movie or a conversation, or that you read in a book, magazine, or even the dictionary, and decide to start using it, without taking the time to truly understand the actual words.


English curse words are appearing on Asian (mainly Chinese, Japanese, and Korean) t-shirts, restaurant menus, street signs, and department stores in droves.


There seems to be some sort of consensus that if one took a few years (or even several years) of English classes that it makes one an authority on the language. This simply is not true. Not only is it not true for English, but it is not true for any language.


Interestingly, these types of inappropriate English words are not just seen on T-shirts. Inappropriate English words can be seen in print advertisements, as signage on university campuses, in business names – and probably most frequently of all, on restaurant menus.


And, from what we have seen, the Asian markets are most susceptible to these types of improper and offensive use of the English language.  Our research on mainstream Chinese, South Korean, and Japanese cultures revealed a very accepting attitude toward many things American.  Mainstream Asian cultures often seem so open to American culture that they accept words and phrases from the English language without question.


We are hoping that this article will help business gatekeepers to be more aware of the manner in which their businesses are being represented.  We are hoping that this article will help compel businesses to be more critical of the English words and phrases that they use to sell their products.


1) Learn the definition of the word/phrase that you wish to use

2) Understand the various contexts in which the word/phrase is used by native speakers

3) Understand when the word/phrase is formal or informal, and whether or not it is appropriate in both situations

4) Understand your target audience

5) Share your idea with native speakers and watch their reactions

6) Share your idea with native speakers and ask them to provide their honest feedback with you

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